I don’t know what about you, but my personal experience of making money from exit traffic (people who are leaving your web site) haven’t been successful. And I think it makes sense. When people are leaving your web site, they are leaving your web site. Period.
And the biggest problem about making money from exit traffic is that
we tend to treat people (who leave the site)
as if they were stupid, but they are not.
So, you can have the fanciest exit traffic tool in the world, but you will fail,
unless you have seen the videos and have learned about the tricks that I want to talk with you in this blog post.
When explaining some of the tricks I will also show you HOW you can use them in real practice, with the help of this exit traffic tool that I am testing right now, and what I see so far is very encouraging. This will help not only to show the problem, but also show how exactly you can solve it.
If you have a site with nice number of pages, then it is logical to assume that people are leaving these different pages for different reasons.
The biggest mistake is to use the same exit traffic tactics for all pages of your site.
You need to be page-specific. You need to get into the head of the person who is leaving a particular page. And think over why this person is leaving this particular page.
Yes, it takes some job to be page-specific. But conversions increase tremendously.
And the tool that I am using helps to easily setup different pages for different styles and types of exit traffic strategies. The screenshot below is showing the list of different pages I am working with. Very simple to switch between pages inside the tool menu.
And it is also very easy to set up the “scenario” of exit traffic strategy for each of the pages, because this is just about certain settings to take care of – and that’s it. This is very convenient for busy site owners.
As you can see in the screenshot below, this is just about a few options/settings to take care of. It helps to work with lots of pages and load them with unique exit traffic strategies, offers, propositions, etc.
It is vitally important to make your exit traffic strategy very page-specific. The better you do that, the better the results of this job will be.
“One and the same offer displayed when exiting from any page” – this approach does not work.
Indeed, you have
just a few seconds to convince the people who are leaving your site to do something that you need.
This seems likes an obvious thing, isn’t it?
Then, why the heck lots of site owners put more info on their exit traffic pages than they do on their normal pages. Just imagine, the visitor is leaving the site, and you pour onto the visitor EVEN MORE INFO!
Instead of flooding them with more info, use these 2-3 seconds that you have got to attract their attention as long as you need.
For example, when people are leaving the page with online market analysis, we give them a possibility to get a free market report for their own product.
The first thing I am showing them is a tiny notification message that gives them a chance to get free market buzz analysis. Very simple, very straightforward, no guessing, no multiple choices, no acting into super politeness with “what would you say if…” – simple call to action (this is one of the things that Mike is seriously highlighting in the videos inside the members area of his product).
Simple notification window with straightforward call for action…
If they click Ok, they are sent to the landing page. BUT, I have a possibility to setup my own picture that will focus their attention even more.
What I do is simply put a link to the picture file in the settings here…
… and once this image file is inside the exit traffic script, this image will be shown above my landing page. And it focuses the attention of the people so that they don’t forget that they came here to get free online market buzz report. And they can claim it right here. This is how it looks in real life…
Looks like nothing special. And it really is like this. But this image keeps doing its job, it focuses the attention of the visitors on what they wanted to do when getting to this page. They simply don’t have any chance to miss the point.
And
all this happens within a few seconds. These seconds are precious. We don’t waste them on “garbaging” tons of info onto the user.
View the original free traffic system article here.