Customer Buying Decisions

Recently Free Traffic System team did an online poll asking its uses to answer the following question, “Do you check search engines for feedback about a product/service before buying this product/service?” Out of 1,230 people who voted in the poll, 86.02% (1058 voters) voted Yes, and 13.98% (172) voted No.

Please check the screenshot below with the info-graphics about the poll results

Definitely this statement cannot be true. And this is for a number of reasons.
First of all, the voters of the poll have reported to check the feedback, but that does not imply that they will make their buying decision just on the feedback on web pages they see ranking high in search engines.
Another thing that could influence the results of the online poll is the psychological factor. Part of the users could give positive answer, just because they did not feel ok to admit (even to themselves) that they are not doing such an obviously simple and useful thing as checking the feedback online before spending the money on it.

Still, even taking these factors into account, the poll shows that the majority of the voters:

- type into search engines the product/service name;
- check for the feedback for the product/service;
- and it is very likely that this feedback will influence the buying decision of the potential customers.
View the original free traffic system article here.